On 15th March 2025, H.E. Ambassador James Bwana met with Mr. Michael Coudrey, CEO of TOVA Farms, an international avocado farming and distribution company. TOVA currently operates a 5,428-acre avocado production facility in Morogoro and presented its Phase II plans to establish a processing facility in Tanzania. The meeting encouraged TOVA to expand operations in line with Tanzania’s agricultural development goals and value-addition agenda. The company expressed strong interest in further investment, including technical expertise and community-based support to boost avocado production.